Chloe Friedman             

  #eye  #eye

About    


Mark

IHOP Social 

We spent time shaping the tone and look to IHOPs social accounts through posts and activations. Working with little to no budget we found ways to show up on various platforms in ways to cut through culture.  


THE NEVER ENDING STACK

in order to promote all you can eat pancakes we hacked the grid system to create a never ending pancake stack. We went through the sky, up to space, and finally through various black holes. The stack has continued to be a mainstay on IHOPs grid, and an iconic visual.  

INSTAGRAM POSTS

A few favorite posts from our time on social

#PancakeMe4Luv



    For Valentine’s Day, we offered on Twitter to help enhance single people’s s dating app profiles, by adding pancakes. Because afterall, pancakes are the best way into someones heart. In all, we pancaked over 80 photos and now everyone has found  love (maybe).



 

IHOP GIPHS

We helped build IHOPS giphy library from the ground up



Mark

        chloefriedman12@gmail.com

Mark

chloefriedman12@gmail.com

Mark