Chloe Friedman             

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Mark


AMF BOWL

At AMF Bowl you can sport hard while having a lot of fun. All the prestige, none of the sweat. 


PRINT:

SIGNAGE:


OUT OF HOME:

A bus stop outfitted with seats taken from an AMF, and ETAS displayed like bowling scores.





 

Games to help you prepare for your next bowling match 



Made with: Partrick Lapera

7-11

The convenient store so convenient it will probably last forever.



PRINT:
    OUT OF HOME:

    POINT OF PURCHASE:
MADE WITH: PATRICK LAPERA


HILTON HOTELS

Hilton asked us to create a new food and beverage brand to attract guests and locals to their hotels. This was selected as the winning project and aspects were used in the development of a new hotel concept.


THE INSIGHT:

The hotel bar can be an intimidating place for solo travelers, particularly for women.


THE STRATEGY:

Create a food and beverage experience that would inspire people to venture fearlessly.

BRANDING

Inspired by the safety of a library, we carried the aestethic throughout. From buisness cards inspired by  book shelves, to a system of ordering food similar to libray cards. 



3D RENDERINGS

Featuring a lot of big open spaces, as well as tucked-away dining options, to help solo travelers feel comfortable. 


THE MENU
Intended to invoke a libaries spirit of learning, the menu would be feature hand notated by rotating local chefs.


Made with: 
Megan Reilly, Experience Designer
Caitlin Russell, Strategist
Kate Fallon, Strategist 
Robert Clark, Jr., Creative Brand Manager 
Josh Perry, Copywriter







        chloefriedman12@gmail.com

Mark

chloefriedman12@gmail.com

Mark