AMF BOWL
At AMF Bowl you can sport hard while having a lot of fun. All the prestige, none of the sweat.
PRINT:
SIGNAGE:
OUT OF HOME:
A bus stop outfitted with seats taken from an AMF, and ETAS displayed like bowling scores.
Games to help you prepare for your next bowling match
Made with: Partrick Lapera
7-11
The convenient store so convenient it will probably last forever.
PRINT:
OUT OF HOME:
POINT OF PURCHASE:
MADE WITH: PATRICK LAPERA
HILTON HOTELS
Hilton asked us to create a new food and beverage brand to attract guests and locals to their hotels. This was selected as the winning project and aspects were used in the development of a new hotel concept.
THE INSIGHT:
The hotel bar can be an intimidating place for solo travelers, particularly for women.
THE STRATEGY:
Create a food and beverage experience that would inspire people to venture fearlessly.
BRANDING
Inspired by the safety of a library, we carried the aestethic throughout. From buisness cards inspired by book shelves, to a system of ordering food similar to libray cards.
3D RENDERINGS
Featuring a lot of big open spaces, as well as tucked-away dining options, to help solo travelers feel comfortable.
THE MENU
Intended to invoke a libaries spirit of learning, the menu would be feature hand notated by rotating local chefs.
