Chloe Friedman             

  #eye  #eye

About    


Mark


Social Media Highlights

We’ve been building IHOPS voice and tone across platforms like Instagram, Twitter and TikTok.

SOCIAL VIDEOS

We made a few digital videos for “The big game” 







THE NEVER ENDING STACK

Our stack is currenty floating through space, stay tuned 





A FEW BELOVED POSTS

#PancakeMe4Luv



    For Valentine’s Day, we offered on Twitter to help enhance single people’s s dating app profiles, by adding pancakes. Because afterall, pancakes are the best way into someones heart. In all, we pancaked over 80 photos and now everyone has found  love (maybe).



 

IHOP GIPHS

A few Giphs from our ever expanding Giphy library




Mark


Animation


TIMELINE OF THE FAR FUTURE

An accurate depiciton of  the future according to science and Wikipedia. Made with Kymberli Frasier










THE TALE OF TWO KINGS

An animation about  Burger Kings long lost brother
who   takes over as the tyrant leader






GIHPS








AMF BOWL

At AMF Bowl you can sport hard while having a lot of fun. All the prestige, none of the sweat. 


PRINT:

SIGNAGE:


OUT OF HOME:

A bus stop outfitted with seats taken from an AMF, and ETAS displayed like bowling scores.





 

Games to help you prepare for your next bowling match 



Made with: Partrick Lapera

7-11

The convenient store so convenient it will probably last forever.



PRINT:
    OUT OF HOME:

    POINT OF PURCHASE:
MADE WITH: PATRICK LAPERA


HILTON HOTELS

Hilton asked us to create a new food and beverage brand to attract guests and locals to their hotels. This was selected as the winning project and aspects were used in the development of a new hotel concept.


THE INSIGHT:

The hotel bar can be an intimidating place for solo travelers, particularly for women.


THE STRATEGY:

Create a food and beverage experience that would inspire people to venture fearlessly.

BRANDING

Inspired by the safety of a library, we carried the aestethic throughout. From buisness cards inspired by  book shelves, to a system of ordering food similar to libray cards. 



3D RENDERINGS

Featuring a lot of big open spaces, as well as tucked-away dining options, to help solo travelers feel comfortable. 


THE MENU
Intended to invoke a libaries spirit of learning, the menu would be feature hand notated by rotating local chefs.


Made with: 
Megan Reilly, Experience Designer
Caitlin Russell, Strategist
Kate Fallon, Strategist 
Robert Clark, Jr., Creative Brand Manager 
Josh Perry, Copywriter







        chloefriedman12@gmail.com

Mark

chloefriedman12@gmail.com

Mark